Along with another colleague, I went to visit two customers to learn more about business interaction and the special relationships that exist between business associates down here. Relationships are more important in Brazil than in the US because the culture is much more collectivist. It is quite common for people to live with their parents until they marry and start a family of their own. Also, decisions are made in groups and people always find the time to catch up with friends to maintain these strong relationships with one another. In the business setting this was especially evident. My coworker treated the employees in Joinville as friends first and business associates second. When we arrived, he embraced them in a giant bearhug and a smile and they caught up on each others lives since they last spoke. There was no real handshake, on arrival or departure, just hugs and smiles all around. I was greeted with a handshake because we had no personal relationship, but everyone I met gave me their business card.
I can't/won't go into very much detail about the business itself but it consisted of a great deal of back and forth banter with people talking over one another, but not in an angry or argumentative way. Everyone just needed to express their opinion before the group came to a consensus. The primary purpose of the meetings were to resolve technical issues, things were said in Portuguese that I wouldn't understand in English. But my purpose was to observe and take note of the interactions between Dow and the customer and determine customer needs in order to help Dow further develop their business in this sector.
Since then I have driven to visit another customer outside São Paulo and plan to meet with quite a few more customers in the coming month before my internship ends.
